Each 360 campaign turns an approved poster into a full touring system. From social and digital to print, OOH, and in-venue assets, I oversee every execution to keep the work aligned across platforms, teams, and timelines.

As an Art Director, I’m responsible for approving the final look across all formats, and in many cases, I also design the work myself. It’s a hands-on approach that sets the visual standard, supports marketers and stakeholders, and keeps the campaign moving as one cohesive story.