Health Space was built around one clear promise: create a safe space for busy women to reconnect with their health in a way that feels supportive, not overwhelming. The audience is often juggling work, stress, and life, and needs a wellness experience that feels clear, empathetic, and doable.

The brand direction focused on light, openness, and calm confidence. Instead of loud fitness energy, the visuals needed to feel conscious, warm, and grounded while still being modern and forward-thinking. The goal was to create a system that could carry the full experience, from mindset and movement to nutrition and daily support.

The inspiration drew from Pacific Northwest culture, coastal ecosystems, and a sense of openness. The brand needed to feel calm yet energetic, natural yet intentional, and aligned with the idea of enjoying entertainment in harmony with the environment.

The challenge was building a brand from the ground up that could scale across coaching, content, and product touchpoints. Health Space needed a visual identity that felt trustworthy and human, plus a digital experience that clearly communicated the offer and made it easy to start.

This meant defining the foundation first, color, typography, and tone, then designing a logo system that captured the “safe space” idea without feeling clinical. From there, the brand had to expand into a full system that could support social content, newsletters, and a landing page experience built for clarity and conversion.

The result was a full-scale brand identity and digital foundation that feels clear, warm, and consistent across platforms. The visual system supports ongoing storytelling and makes the program feel approachable while still premium and structured.

On the product side, the landing page and UX framework helped translate the brand into an experience that guides users through the offer with less friction. The system is now built to grow, supporting future content, member touchpoints, and program expansion without losing cohesion.

Art Director/ Designer
Built Health Space’s brand from the ground up, starting with color and typography foundations

• Designed the logo and expanded it into a full visual identity system

• Developed brand guidelines and scalable assets for social, email, and marketing touchpoints

• Created wireframes and a UI kit to define the digital experience before design execution

• Designed a landing page experience aligned to the brand, focused on clarity, trust, and conversion

• Ensured consistency across brand, UX, and content so every touchpoint feels like the same “Health Space”